always insisted on cultivating an industry leader in second-tier cities Sunac China, ushered in a new focus on the fruits of its strategy. After dormant for many years, financialapartment in shanghai innovation in China in 2013 quietly achieved sales volume of over 50 billion yuan impressive performance, and this year happens to be the 10th anniversary of the establishment of financial innovation.
　　Recently, Sunac China Hongbin, chairman of the congregation to bring executives meet with the media in Shanghai, China in 2014 set a sales target of 65 billion yuan. Sun Hongbin is said that financial innovation is the first line and a half housing prices, can be regarded as second-line leader. 100 billion would be a natural thing, but the impact is not the ultimate goal billion.
　　CRIC previously announced 2013 sales charts list shows housing prices, financial record 2013 sales amounted to 50.83 billion yuan, completed 121.62 percent of its annual sales target of 45 billion yuan, jumped 43 percent year on year performance, position Section 11 ranking list. And in the land market, financial record high throw 45.11 billion yuan in 2013 to increase project reserves for which the land market to shoot amount of approximately 27.82 billion yuan, 17.29 billion yuan acquisition cost about total access to the 19 high-quality projects, including preparation concern of Beijing and Tianjin watch Nongzhanguan plots plots. As of the first half of 2013, financial record of a land bank of 16.53 million square meters, and continue to have plenty of high-quality land reserves. For the outside world repeatedly won the king was considered to be "get high," at the press conference to refute Sunhongbin again
. And "complain", said: "My worry is I take the land is not expensive, you have to say I'm expensive." General manager of Tianjin Li Shaozhong SUNAC statement said, whether the total price of the king or the unit to the king, that they meet the financial record take to the standard, as long as control the flow, you do not need to worry.
　　Sun Hongbin said the current financial record only enter Beijing, Shanghai, Tianjin, Chongqing and Hangzhou core cities, the future will expand the scope of the strategic layout. 2013, the Group's financial record sales of 50 billion yuan has been achieved, exceeding the annual sales target. Billion mentioned future plans, Sun Hongbin, said:. "Billion financial record is certainly not the ultimate goal, and financial record will not consider restructuring or diversification," Sun Hongbin, frankly, is no longer the speed and scale of his most valued, In the next 10 years, the value of quality to light, the next proper risk control, the pursuit of higher quality is more important.
　　In a lot of talk about 2013 housing prices accelerated overseas expansion into the pension and real estate practice areas, Sun Hongbin said that financial innovation will not go overseas investment, it will not make pension estate. Because the development of financial innovation has just begun, the next few years to enter the ranks of large companies, there are many things to do, is not necessary restructuring and distracted.
　　information, financial innovation in the past 10 years of development, the maker of high-end boutique corporate image, focusing on the layout area of ??strategy and cultivating the ability to have to make it become the core of the high-end property market and urban land market One of the most talked about housing prices. Behind its rapid growth, it is the fear of product quality and depth of understanding of the value of the land.
　　According Sunac China relevanshanghai apartments for rentt responsible person said, take to the process of financial innovation, always follow the three interfaces, two key points, the principle of a centralized, three interfaces, one from the perspective of the Group's overall strategic development plan, of the regional companies to develop a clear work requirements, the second is timely communication of information on the project, the initial impression, to improve efficiency, the third is the strict implementation of the project review group decision-making process, in order to strengthen the system of judgment. Two key points include the value judgments of the project to support the project location and planning programs, and to ensure that the Group's overall cash flow safe, reliable funding solutions. A centralized, it is emphasized that the project to get it or not in the group, in the cash flow and thapartments for rent shanghaie debt ratio to ensure the absolute safety of the premise, by the group to the overall balance of funds and resources using the final decision-making authority. Thereby control the relevant risks.